This challenge involves practicing affinity diagramming by organising and synthesising fictional user feedback from a usability test of a fitness and health tracking mobile app. The goal is to learn how to categorise qualitative data, identify patterns, and generate insights.

Detailed Instructions

1. Review the Fictional Feedback Data:
   • Familiarise yourself with the provided fictional user feedback data from the usability test of a fitness and health tracking mobile app.
2. Prepare Materials:
   • Get a stack of sticky notes or index cards and a pen.
   • Alternatively, you can use digital tools like Figjam, Miro, or Mural to create virtual sticky notes.
3. Write Down Feedback Points:
   • Write each piece of feedback or observation on a separate sticky note or card. Keep each note concise, focusing on one issue or comment per note.
   • Use the fictional feedback data provided:
     • "The app is generally easy to use."
     • "It's hard to find the nutrition tracking section."
     • "The settings menu is buried and not easily accessible."
     • "I can't quickly switch between different workout plans."
     • "The colours are too bright and distracting."
     • "The font size is too small to read comfortably."
     • "The app feels cluttered with too many icons on the main screen."
     • "I love the progress tracking charts!"
     • "The app takes too long to load."
     • "Sometimes it crashes when logging a new workout."
     • "The step counter doesn't update in real-time."
     • "The water intake reminder is really helpful."
     • "The app lacks integration with other fitness devices."
     • "It's not clear how to edit a logged workout."
     • "The daily summary isn't easy to interpret."
     • "The workout descriptions are very detailed and useful."
     • "The recipes provided in the app are great."
     • "There aren't enough meal plans for vegetarians."
     • "I like the motivational messages after completing a workout."
     • "I get too many notifications, it's annoying."
     • "The reminder notifications are very useful."
     • "I missed some notifications because they were silent."
     • "I like how I can personalise my dashboard."
     • "I wish I could customise the notification settings more."
     • "The app should offer more personalised workout recommendations."
     • "I wish there was a tutorial for first-time users."
     • "Customer support is very responsive."
     • "There should be an in-app FAQ section."
     • "It's hard to find the support contact information."
     • "The calorie counter seems inaccurate."
     • "The step counter is very accurate."
     • "Sometimes the sleep tracker gives inconsistent data."
     • "There are too many ads, which is frustrating."
4. Sort and Group the Notes:
   • Spread out the notes on a large surface or digital workspace.
   • Start grouping similar notes together based on themes or topics. For example, notes related to navigation issues, design aesthetics, performance, or specific features.
   • Look for natural groupings and allow the categories to emerge organically.
5. Create Category Labels:
   • Once you have grouped the notes, create labels for each category. These labels should summarise the common theme of the grouped notes.
   • Write the labels on separate sticky notes or use digital labels if working online.
6. Refine and Organise:
   • Review the groups and categories to ensure they make sense and accurately reflect the feedback.
   • Merge similar categories if necessary and ensure each category is distinct.
   • Rearrange the notes and labels as needed to create a clear and organised affinity diagram.
7. Analyse and Generate Insights:
   • Analyse the grouped data to identify key insights and patterns.
   • Look for common issues, strengths, and opportunities for improvement.
   • Summarise your findings in a brief report or presentation.
   • Consider sharing your design and gather feedback from peers or mentors.

<aside> 💡 Reflection (Optional): After completing the task, spend 10 minutes reflecting on the experience. Write down what you learned, what went well, and what could be improved.

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Resources Needed

• Sticky notes or index cards and a pen, or a digital tool like Figjam, Miro, or Mural
• Fictional user feedback data from the usability test
• Large surface or digital workspace to arrange the notes

Expected Outcomes

• A well-organised affinity diagram categorising user feedback from the usability test.
• Improved ability to synthesise qualitative data and identify patterns.
• Clear insights and actionable recommendations based on the analysis.

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